The role of an internet marketing specialist is to assist with the improvement of conversion rates - converting website visitors to buyers and to drive traffic to a website. Some people are good at creating web copy that closes sales and others are good at driving traffic.
You really have to have skill to creating web and driving traffic, because an amount of traffic doesn’t matter if that traffic doesn’t result in revenue. This is the first things you have to good at to be a full drive internet marketing specialist.
Some people have talents and one person’s gift may complement another’s. You may need to work with an internet marketing specialist whose strengths compensate for your weaknesses if you have skills in one area.
An internet marketing specialist engage in to accomplish the two main purposes of internet marketing - driving traffic and closing sales - include:
Brainstorming, Keyword research, Market research, Identification, analysis and selection of marketing channels, Identification of target markets and niche markets, Budgeting, Development of products and services, Strategic planning and setting of milestones, Competitor analysis, Website development, Creation of a unique selling proposition, Creation of marketing materials including sales copy, Administration of the internet marketing plan, Analysis of the effectiveness of the marketing program, and Continual strengthening and improvement of the marketing plan and marketing program.
For productive internet marketing really requires quite a vast skill set, effectively addressing all of these tasks that are necessary. In various areas of internet marketing, everybody has strengths and weaknesses.
The reality is not always ideal, if you have an internet marketing team made up of individuals that are internet marketing specialists in all of these areas, it is ideal.
Most people need professional assistance from an internet marketing specialist, because it is rare for any one individual to be strong in each of these. It is vital that everyone on the team communicates clearly and effectively, if you work with an internet marketing specialist or a team of internet marketers.
Do an honest analysis of your skills as they relate to the fifteen internet marketing tasks mentioned previously in order to determine whether or not you are capable of being your own internet marketing expert. You are sure to find some that you have to feel confident about and some that cause uncertainty.
You may choose to hire an internet marketing specialist or you may choose to pursue training or education to enhance your knowledge of internet marketing and strengthen your own skills, if you are not comfortable with your own internet marketing knowledge and skills.
ANYONE CAN BECOME AN INTERNET MARKETING SPECIALIST
All you have to do is learn from others as well as learning from your own mistakes to be an effective internet marketing specialist , you will naturally develop expertise, you will feel more comfortable and you will gain self-confidence.
Special for Indonesian people, I recommend The Asian Brain Institute (Internet Marketing Centre). That’s the best place to learn about internet marketing in Indonesian language.
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